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The cryptocurrency world has long been dominated by two extremes: complex technological projects (L1s, L2s) and purely speculative “memecoins.” However, as we approach 2026, a powerful new hybrid category is emerging: Brand Tokens. Far from being simple Web 2.0 loyalty points, these assets—spearheaded by projects like REKT—are redefining the relationship between a brand, its community, … Read more

In the fast-moving world of cryptocurrency, capital rotates in waves. While the last few months were dominated by the frenzy of memecoins and the institutional validation of ETFs, smart money is already positioning itself for what comes next. We are witnessing a shift from pure speculation to utility. The market is maturing, and three specific … Read more